by Jamila Jones | 11 Aug 2024 | Branding
Today, we’re looking into customer segmentation, It’s a great way to make your marketing more effective. If you’ve been keeping up with my series on understanding your target audience, you already know how important it is to define your ideal customer....
by Jamila Jones | 11 Aug 2024 | Branding
Creating a well defined customer persona is vital for successful marketing, especially for us as Muslim businesswomen. A persona goes beyond just demographics like age, gender, and location. To truly connect with your audience, you need to understand their core...
by Jamila Jones | 25 Jul 2024 | Branding
Understanding who your potential customers are (target audience analysis) is really important for your business success. Why does it matter? Well, when you know more about who you’re talking to, you can then adjust your content and marketing to really connect...
by Jamila Jones | 25 Jul 2024 | Branding
Getting to know your target audience in marketing is essential for any winning business strategy. It’s not just about who they are but also what they need and how you can serve them better. Simply put, your target audience is the group of people you’re aiming to...
by Jamila Jones | 29 Mar 2024 | SEO, Website, WordPress
Why move your Google Business Profile Website to WordPress? In March 2024, Google made significant updates. Google Business Profile Websites are no longer available. Visitors to your site will now be directed to your Business Profile instead. This shift makes...
