How to Identify and Develop Your Customer Persona

How to Identify and Develop Your Customer Persona

Creating a well defined customer persona is vital for successful marketing, especially for us as Muslim businesswomen.  A persona goes beyond just demographics like age, gender, and location. To truly connect with your audience, you need to understand their core...
How to Define Your Target Audience in Marketing? 

How to Define Your Target Audience in Marketing? 

Getting to know your target audience in marketing is essential for any winning business strategy. It’s not just about who they are but also what they need and how you can serve them better. Simply put, your target audience is the group of people you’re aiming to...