Have you been trying to get traffic to your website without an SEO strategy? If yes. That’s like driving around in your car with only a vague idea of how to get to where you’re going. You may probably get there but, it’s going to take you way longer and with a lot of extra effort. That’s why you need a strong SEO strategy and a way to gauge results if you are considering building a website. Think of an SEO strategy, like having a GPS for your car. Your route ahead is already mapped out for you.
A strong SEO strateg needs to have:-
- a destination in mind, and
- a plan mapped out for what to do to get there.
Even if you are new to SEO. You may not fully understand yet what it takes to get a certain keyword ranked, or even what a realistic keyword goal is, it is still good to have a plan in place. Nonetheless, you can always fine-tune and adjust your SEO strategy as you go along.
Once you have a feasible strategy and established your goals, you need a way to gauge the results you get overtime. It is a vital step for you to check your SEO strategy is working. Search Engine Optimisation takes time and effort before you see results. So, without having a way to measure results, you will be guessing at best, and that is not a good business practice as time is money.
- First, start by learning the basics of how SEO can work for your website.
- Set up a good website analytics system.
When you set up an analytics system, it will measure what traffic you are generating to your website and where your audience is coming from.
Google Analytics is a great free program that you can implement. Once you have installed it you will be able to generate reports that you can look through. It can be overwhelming at first but start slowly and learn it bit by bit to expand your knowledge as you go along.
What steps should formulate a strong SEO Strategy?
A strong SEO strategy should include these five-steps.
1. Define your target audience.
2. Find out what are they looking for, what key phrases do they use?
3. Formulate high-quality value content around these keywords.
4. Carry out on-page on-site optimization.
5. Check results and adjust when needed.
From your analytics reports, you can improve your strategy further. You can measure SEO in google analytics. This will allow you to focus more on what’s working and identify more audiences, use more terms, and create new content and of course, slow down on what is not working.
One more important thing to note, building your website’s reputation with the likes of Google and other search engines will take time. It will not happen overnight. So, be patient and do not give up on your SEO strategy too so
Having a strong SEO strategy is well worth it to implement on any website you may be running. Even though you don’t see results right away, over time these strategies definitely pay off.
I agree that you definitely need to make sure that you know who your target market is and what they are looking for. Using keyword research for this purpose is most helpful as your keyword research will tell you exactly how many people are searching for a particular term, and you can judge if it will be worthwhile to target this topic for a blog post.
Planning a few articles ahead of time is a great time saver, so make a date with yourself to do all your keyword research for the next ten or twenty articles at a time and then you know exactly what you are going to write about.
Yes, that a great tip for everyone. Planning your keywords ahead of time gives your articles more focus and saves a lot of time.
I love the comparison you made. That it’s like driving around in your car with only a vague idea of how to get to where you’re going . I keep wondering how business can thrive without a strong SEO strategy. I also like the fact that you emphasized on patience. it will not happen suddenly. You have to be patient.
Yes, Its surprising how many websites are out there not optimised for SEO. Google doesn’t know they exist.
Good day Jamila Jones. Season greetings to you and I hope you are having a wonderful day. I do not have a site yet, but I have been mopping up strategies to which I can get traffic so my soon to be created site and SEO seems to be one of the best ways to do so. From this article, I have been able to learn how to gauge results from SEO tool(s). And I am very positive what I have learn from this article will definitely pull traffic to my website.
And greetings to you too. Having a great day thanks hope your day has been just as productive as mine. Glad the post has helped you. I plan on posting a mini-series of posts on SEO so watch this space.