Have you been trying to get traffic to your website without an SEO strategy? If yes. That’s like driving around in your car with only a vague idea of how to get to where you’re going. You may probably get there but, it’s going to take you way longer and with a lot of extra effort. That’s why you need a strong SEO strategy and a way to gauge results if you are considering building a website. Think of an SEO strategy, like having a GPS for your car. Your route ahead is already mapped out for you. 

A strong SEO strateg needs to have:-

  • a destination in mind, and
  • a plan mapped out for what to do to get there.

Even if you are new to SEO. You may not fully understand yet what it takes to get a certain keyword ranked, or even what a realistic keyword goal is, it is still good to have a plan in place. Nonetheless, you can always fine-tune and adjust your SEO strategy as you go along.

Web Analytics

Once you have a feasible strategy and established your goals, you need a way to gauge the results you get overtime. It is a vital step for you to check your SEO strategy is working. Search Engine Optimisation takes time and effort before you see results. So, without having a way to measure results, you will be guessing at best, and that is not a good business practice as time is money. 

Why You Need A Strong SEO Strategy And A Way To Gauge Results - analytics report
  • First, start by learning the basics of how SEO can work for your website. 
  • Set up a good website analytics system.

When you set up an analytics system, it will measure what traffic you are generating to your website and where your audience is coming from.

Google Analytics is a great free program that you can implement. Once you have installed it you will be able to generate reports that you can look through. It can be overwhelming at first but start slowly and learn it bit by bit to expand your knowledge as you go along.

What steps should formulate a strong SEO Strategy? 

A strong SEO strategy should include these five-steps.

1. Define your target audience. 

2. Find out what are they looking for, what key phrases do they use? 

3. Formulate high-quality value content around these keywords. 

4. Carry out on-page on-site optimization.

5. Check results and adjust when needed. 

From your analytics reports, you can improve your strategy further. You can measure SEO in google analytics. This will allow you to focus more on what’s working and identify more audiences, use more terms, and create new content and of course, slow down on what is not working. 

One more important thing to note, building your website’s reputation with the likes of Google and other search engines will take time.  It will not happen overnight. So, be patient and do not give up on your SEO strategy too.

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